The Anatomy of a Branded Web Game

Timeline

Two to four weeks from brief to live URL.

What You Need to Give Us

Logo, brand colors, fonts.

Campaign timing and activation window.

Prize structure (discounts, freebies, tiers).

Goal (email capture, foot traffic, engagement, shares).

The Tech Stack

HTML, CSS, JavaScript. Standalone web page. No app, no plugin, no CMS dependency, no backend server required. Hosted as a static site on a CDN which means it scales automatically.

Whether 100 people play or 100,000 people play on launch day, the game stays fast. Works on any device with a browser.

How We Build It

Step 1: Game mechanic selection. We pick the format that matches your campaign goal and audience. The mechanic drives the engagement model.

Step 2: Prize structure. What the player can win, the odds of each prize, how they claim it. Structured so the math works for your margins.

Step 3: Design. Your brand applied to the game. Your colors, your logo, your visual world. It looks like yours, not ours.

Step 4: Build. Standalone web page. Works on any device. Physics, animations, and micro-interactions that make it feel good to play. The details are the difference between "that was fun" and "that felt cheap."

Step 5: Analytics. How many played, how many completed, what they won, what device they used. Plugs into your existing analytics or we set up standalone tracking.

Step 6: Email capture (if applicable). Integrates with Klaviyo, Mailchimp, or whatever you use. Player enters email before or after playing. You own the list.

Step 7: Deployment. We deploy to your subdomain. You get a URL. Put it anywhere: your site, an email, a QR code, a social link.

Step 8: Activation support. We monitor during your launch window. If something breaks, we fix it.

Step 9: Reporting. After activation ends you get a performance summary: plays, completions, email captures, device breakdown.

Every Project Includes

Brand-integrated design, responsive build, analytics setup, deployment to your subdomain, one revision round, activation support, and a post-launch performance report.